Unveiling the Enigma of Digital Data Surveys in Library and Information Science Research

This position paper explores the intricacies surrounding the use of digital surveys in Library and Information Science (LIS) research. With the ever-expanding digital landscape, digital surveys have emerged as a valuable tool for conducting research in the field of LIS, offering efficient data collection and increased reach. This abstract provides an overview of the important considerations and future directions in digital survey research within the LIS domain. Design considerations for digital surveys encompass stratified sampling techniques, clear language usage, and the implementation of Likert scales to ensure data validity and representation. Ethical considerations such as informed consent and data privacy protection are crucial in maintaining ethical standards during digital survey research. Overcoming challenges in data collection and administration can be achieved by utilisg skip logic and progress indicators to enhance participant experience and improve completion rates. Future directions in digital survey research involve advancing methodological rigour integrating mixed-methods approaches, addressing the digital divide, exploring innovative data collection techniques, conducting longitudinal and comparative studies, and ensuring ethical considerations in the digital era. By embracing these future directions, researchers can maximise the potential of digital surveys in LIS research, leading to comprehensive and reliable data collection, increased inclusivity, and informed decision-making in the field.